RESPECT
We respect people, that is, our suppliers, employees, business partners, customers and consumers, as well as the environment and the animals that consume our products, that is, life, and we take care to observe their rights. Our products and applications are always built on this base and will continue to be so.
HUMILITY
We do our job with the highest quality and effort, but we are always looking for the better without ignoring that there may be better ones than us in this regard. As an institution, we avoid arrogance in every way and try to conduct and complete our relations with grace. We focus on serving the society, not benefiting from society.
OWNERSHIP
We are deeply committed to our country, our company, our work, our team and our brands, and we work faithfully. We take ownership of our business without separating any area. We are a connected and strong team.
AGILITY
We continue to be an organization that can adapt to the dynamic conditions in the markets in which we operate, adapt quickly to new business forms, immediately address and evaluate new opportunities, and work as agile task forces by recruiting different teams for different tasks.
JUSTICE
We adopt to establish and maintain a measured and mutually honest, profit-oriented relationship with everyone we come into contact with. We make it our motto not only to put our own interests forward, but also to benefit all our stakeholders, to protect the results of our decisions and not to leave the line of justice in profit and loss.
